Introduction

Most business owners and marketers spend hours bouncing between GA4 and Google Search Console to track website performance. Instead, you can build a single interactive Looker Studio dashboard that visualizes everything in one place.

This step-by-step guide walks you click-by-click through creating a professional reporting dashboard using only GA4, GSC, and Looker Studio. By the end, you’ll have a reporting suite that shows performance, highlights opportunities, and reveals meaningful marketing insights.

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Tools You’ll Need

Before you begin, make sure you have access to:

• Google Analytics 4 (GA4) – for website tracking

• Google Search Console (GSC) – property added and verified

• Looker Studio – Google’s free reporting and visualization tool

Once these are connected, you’re ready to build your first Looker Studio dashboard.

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STEP 1 — Create Your First Looker Studio Report

1. Go to Looker Studio

2. Click Blank Report

3. When prompted to add a data source:

   • Select GA4 → choose your website property → Add

4. Repeat to add GSC:

   • Select URL connector → select your site → Add

5. Click Add to Report

You now have a blank Looker Studio canvas with GA4 and GSC connected.

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STEP 2 — Build Page 1: Website Performance (Using GA4)

A. Add Scorecards (Top KPIs)

1. Click Add a chart

2. Select Scorecard

3. Place it on the canvas

4. Confirm the data source = GA4

5. Choose these metrics:

   • Users

   • Sessions

   • Views

   • Engagement Rate

   • Engaged Sessions

To organize:

• Select all cards (Shift + click)

• Arrange → Align → Top

• Arrange → Distribute → Horizontally

For YoY or MoM comparisons:

• Click a scorecard → Comparison date range → Previous period

This builds a clean KPI section at the top of your Looker Studio dashboard.

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B. Daily Users Trend Chart

• Add → Time series

• Dimension → Date

• Metric → Users

• Optional: STYLE → Trendline → On

• Title: “Daily Users (Last 30 Days)”

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C. Traffic Channels Pie Chart

• Add → Pie Chart

• Dimension → Session default channel grouping

• Metric → Users

• Title: “Traffic by Channel”

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D. Top Landing Pages Table

• Add → Table chart

• Dimension → Page path + query string

• Metrics:

  • Views

  • Users

  • Engaged Sessions

  • Engagement Rate

• Sort by Views descending

Optional formatting:

• STYLE → Conditional formatting → Highlight top-performing pages

Your first page in Looker Studio now provides a complete performance summary from GA4.

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STEP 3 — Build Page 2: SEO Performance (Using GSC)

Top menu → Page → New page

A. SEO Scorecards

• Add → Scorecard

• Data source → Search Console (URL connector)

• Metrics:

  • Clicks

  • Impressions

  • CTR

  • Average Position

Arrange horizontally and enable comparison with the previous period.

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B. Search Traffic Trend Line

• Add → Time series

• Dimension → Date

• Metrics:

  • Clicks

  • Impressions

• Optional: Trendline → On

• Title: “Search Traffic Over Time”

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C. Top Keywords Table

• Add → Table

• Dimension → Query

• Metrics:

  • Clicks

  • Impressions

  • CTR

  • Average Position

• Sort by Clicks descending

Optional styling:

• Conditional formatting for high-CTR keywords

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D. Top SEO Landing Pages Table

Using GSC (URL connector):

• Dimension → Landing Page

• Metrics:

  • Clicks

  • Impressions

  • CTR

  • Average Position

• Sort by Clicks descending

This method fixes the common Looker Studio issue where page-level dimensions don’t appear when using the Site Impression connector.

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STEP 4 — Enhance Your Looker Studio Dashboard

A. Add Growth Indicators

Improve insights by:

• Showing percentage change in scorecards

• Enabling trendlines in charts

These help your Looker Studio report reveal improvement or decline at a glance.

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B. Blend GA4 + GSC Data

Top menu → Resource → Manage blended data → Add a blend

Left (GA4):

• Dimension: Page path

• Metrics:

  • Users

  • Engaged Sessions

  • Engagement Rate

Right (GSC):

• Dimension: Landing Page

• Metrics:

  • Clicks

  • Impressions

  • CTR

  • Average Position

Join key: Page path → Save → Add as a table

Sorting by CTR, engagement, or clicks makes it easy to spot pages that need optimization.

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C. Add Conversions (Optional)

If GA4 is tracking form submissions or leads:

• Add a Conversion Rate scorecard

  • Formula: Conversions / Users

• Add a table of top pages driving conversions

This turns your Looker Studio dashboard into a true ROI decision tool.

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D. Add a Funnel Visualization (Optional)

Add → Combo or Bar chart

• Dimension: Funnel stages

• Metrics: Users → Sessions → Conversions

This highlights drop-off points.

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STEP 5 — Make It Interactive

In Looker Studio, add:

• Date Range Picker → Place in top-right

• Optional filters:

  • Device category

  • Traffic channel

  • Country

  • Page path

This allows viewers to explore data without editing the dashboard.

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STEP 6 — Branding & UI Styling

For a professional layout in Looker Studio:

• Add a logo top-left

• Use a clean theme:

  • White background

  • Blue (#0B3D91)

  • Gold (#FFC107)

• Bold chart titles

• Add light borders or drop shadows for readability

Clean visual design increases dashboard clarity and scan-ability.

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STEP 7 — Sharing Your Looker Studio Dashboard

You can distribute your report easily:

• Share → Invite people

• File → Schedule email delivery

  • Send as PDF weekly or monthly

• Embed in a website or LinkedIn post

Looker Studio’s collaboration features make reporting simple for teams and clients.

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STEP 8 — Add an Insights Box (Recommended)

Add → Text box
Use it to summarize:

• Wins this month

• Pages or keywords needing improvement

• Recommendations

Example:

“Organic traffic increased 12% this month, driven by blog posts X, Y, and Z. Contact page CTR is low — consider moving the CTA above the fold.”

This transforms your Looker Studio report from a static dashboard into a proactive business recommendation engine.

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🎉 Congratulations!

You’ve now built a complete Looker Studio dashboard that includes:

Page 1 (GA4)

• Users, sessions, views, engagement

• Daily performance trends

• Acquisition channels

• Top landing pages

Page 2 (GSC)

• Clicks, impressions, CTR, ranking

• Keyword performance

• Best-performing SEO pages

Enhanced With

• Blended GA4 + GSC datasets

• Trendlines and comparisons

• Conversion reporting

• Optional funnels and insights

With this setup, you can:

• Monitor website performance daily

• Shift from reporting to analysis

• Provide ROI insights in minutes

• Impress clients and stakeholders

This is one of the easiest and most scalable ways to bring GA4 and Search Console into a single Looker Studio marketing dashboard without writing a line of code.

 

 

 

This article was written and published by KaziBora Digital.